Cameo is launching a new integration with TikTok to help it regain popularity. U.S. creators can now offer personalized video messages directly through TikTok. This makes it easier for fans to request videos and helps creators earn more by reaching TikTok’s large audience. Popular TikTok stars are already top sellers on Cameo.
Cameo was once a billion-dollar company during the pandemic but saw its valuation drop over 90% in 2024. It has faced financial struggles, including an FTC fine. This TikTok move is part of its comeback attempt, following last year’s launch of a birthday app called Candl.
The partnership reflects a trend of companies leveraging influencers. TikTok already has features for fan support, like tips and subscriptions. This integration adds Cameo’s service directly into the app.