The team from Bluesky has built a new app called Attie. Unlike their social network, this is an AI assistant that lets you design your own algorithm, create custom feeds, and may one day allow you to vibe-code your own app.
Attie was presented for the first time at the Atmosphere conference by Bluesky’s former CEO, now chief innovation officer, Jay Graber, and CTO Paul Frazee. Conference attendees will be the initial beta testers. The app leverages Anthropic’s Claude to create an agentic social app built on Bluesky’s underlying AT Protocol.
Interim CEO Toni Schneider clarified that Attie is a standalone product, not a part of the main Bluesky app. It is the first project built by Jay Graber’s new team. With Attie, users can build a custom feed simply by typing commands in natural language, as if chatting with any AI chatbot. Users sign in with their Atmosphere login, which works for any app on the AT Protocol, including Bluesky. Because Bluesky is an open system, Attie will immediately understand your interests and past conversations to personalize the experience.
You can ask Attie questions, like what posts you might like, and use it to curate a personalized feed. Schneider emphasized that users control and shape it without writing code. He described it as an AI product that is very people-focused, aiming to use the technology to build things that truly benefit people.
At launch, Attie can be used to build and view feeds, which will later become available within Bluesky or any other AT Protocol app. The long-term plan is to allow users to vibe-code their own social apps and build tools for others.
Schneider explained that Graber and her team began working on Attie a few months ago, coinciding with her decision to step down as CEO to return to building. He noted that building is her happy place and that the company wants her focused on creating.
Graber stated that current major platforms use AI to serve themselves, not users, by aiming to increase engagement and control algorithms. She believes AI should serve people, not platforms, and that an open protocol puts this power directly in users’ hands to build their own feeds and find signal in the noise.
Following Graber’s transition, Bluesky announced it has secured $100 million in additional funding from a round that closed last year. Schneider says this provides over three years of runway, ensuring stability for the ecosystem. It gives the team time to tackle challenges like adding privacy controls and finding a way to monetize the network of 43.4 million users.
Schneider assured that despite backing from crypto investors, there are no plans for crypto integration, alleviating user concerns about scams or payment tools. He explained these investors are attracted to decentralization, which aligns with Bluesky’s model.
The company may experiment with other monetization methods. It is undecided if Attie will require a fee, as it is currently in private beta. Other ideas include subscriptions and hosting services for those who want to host their own communities on the protocol.
Schneider, former CEO of Automattic, sees potential for the Atmosphere similar to WordPress. He envisions a completely open system where independent, decentralized pieces work together, fostering a large ecosystem where apps and services can coexist.