Apple is falling behind in the race to transform Siri into an AI assistant that is as powerful as its competitors. As consumers grow more impatient, the company is considering using another company’s technology instead of developing its own.
According to Bloomberg editor and Apple insider Mark Gurman, Apple is now exploring a partnership with Google, its most direct competitor in the smartphone business. This follows previous discussions where Apple approached both OpenAI and Anthropic about using their technology to power a revamped Siri. It has been reported that Google has already begun training a model that could run on Apple’s servers.
Apple is not expected to make a final decision on whether to bring on an AI partner for the Siri revamp for another several weeks.