Apple and Netflix have announced a partnership to co-broadcast the Formula 1 Canadian Grand Prix. The announcement was made by Apple’s senior vice president of services, Eddy Cue. For the first time, fans in the United States will be able to watch the live race simultaneously on both Apple TV and Netflix. Netflix subscribers will have access to the full race weekend, including practice sessions, qualifying, and the Grand Prix itself on May 24, streamed live on the platform.
This collaboration extends beyond live race coverage. It includes cross-promotion of Netflix’s popular series “Drive to Survive.” The show’s eighth season, which covers the 2025 Formula One World Championship across eight episodes, will be available to both Apple TV subscribers in the U.S. and Netflix users globally, greatly expanding its reach. Season 8 premieres today, February 27.
Formula 1’s growing footprint in American culture is evident beyond television, highlighted by the nomination of Brad Pitt’s F1 film for Best Picture at this year’s Academy Awards. “Drive to Survive” has played a key role in this growth, attracting a diverse audience with its behind-the-scenes narrative and bringing millions of new fans to the sport.
Apple has identified the series as a centerpiece of its broader Formula 1 strategy. The company plans to promote the sport across its ecosystem, including Apple News, Apple Maps, Apple Music, and Apple Fitness+, as well as in its physical retail stores.
For Netflix, this move represents a continued push into live sports broadcasting. The company has shifted from a previous stance of avoiding sports to now securing major rights for events like NFL Christmas games, WWE Raw, and MLB broadcasts.
This joint effort is part of Apple’s new multi-year deal with Formula 1, which made Apple TV the exclusive U.S. broadcaster for all 24 races this season, replacing ESPN. The deal is reportedly valued at around $150 million per season, a substantial increase from the approximately $85 million ESPN previously paid. All races are included for Apple TV subscribers at no extra charge. ESPN’s final season of coverage achieved an average viewership of 1.3 million.
It is notable that Netflix was previously reported to be interested in U.S. media rights for Formula 1 as far back as 2022.