Amazon announced on Wednesday that it will invest an additional 35 billion dollars in India by 2030. This new commitment brings its total planned investment in the country to approximately 75 billion dollars as it expands both its retail and cloud operations.
The company stated that the new investment will support its efforts to digitize small businesses and strengthen its logistics and operations footprint across India. Amazon aims to enable artificial intelligence access for up to 15 million small businesses and to generate one million direct, indirect, induced, and seasonal jobs by the year 2030.
According to an Economic Impact Report cited by Amazon, the company has already invested nearly 40 billion dollars in India to date. This latest plan follows a previous commitment made in 2023, when Amazon said it would invest 15 billion dollars in the country by 2030. Of that earlier amount, 12.7 billion dollars was earmarked for its cloud business, Amazon Web Services.
Amazon’s new investment plan arrives shortly after other major technology companies announced their own substantial commitments to India. Microsoft stated it would invest 17.5 billion dollars in the country by 2029. Similarly, Google announced in October that it would spend 15 billion dollars to build an artificial intelligence hub and data center infrastructure there.
India represents a critical market for large technology firms, attracted by its vast population which includes over a billion internet users and hundreds of millions of smartphone owners. The country has also drawn interest from artificial intelligence companies like OpenAI, Anthropic, and Perplexity, as a significant portion of the population comes online for the first time and a growing developer community accelerates the adoption of generative AI applications.
At Amazon’s annual small business event in New Delhi, a senior company executive highlighted India’s importance. He noted that developments in India are inevitably going to influence how Amazon runs its business globally.
In the Indian market, Amazon faces strong competition from several rivals. These include Walmart-backed Flipkart, Meesho, and quick-commerce firms such as Swiggy’s Instamart, Zomato’s Blinkit, and Zepto. These competitors are expanding rapidly and targeting the same urban consumer base. However, Amazon enjoys scale advantages with its immense logistics network and over 1.7 million sellers on its platform.
A senior Amazon executive for emerging markets reaffirmed that India continues to be one of the company’s largest long-term opportunities.