At Amazon’s fall hardware event, the company announced it will bring its upgraded AI, Alexa Plus, to its Fire TV devices. With Alexa Plus, Fire TV users will have access to expanded capabilities. These include the ability to ask the AI more complex questions, get more tailored recommendations, find specific scenes in movies, and more.
For example, Fire TV owners could previously ask Alexa for basic recommendations like what is a good movie for a family movie night. Now, they can ask for a recommendation similar to a show they watched last weekend or for something featuring a favorite actor.
Users can also ask Alexa Plus questions while they watch content. They can ask where something was filmed, where they recognize an actor from, questions about the soundtrack, or get behind-the-scenes trivia.
During live sporting events, Alexa Plus can tell you the score from your favorite team, share player statistics, and help you find live events across streaming services like Prime Video, Sling TV, DirecTV, and Fubo. You can also ask for information about a prior game’s highlights and commentary.
Another feature lets you use Alexa Plus to find the right scene in a movie or show just by asking with natural language voice commands. Initially, this feature works with thousands of titles on Prime Video, with more coming soon across other platforms.
Meanwhile, the Fire TV software interface will offer improvements in areas like its Channel Guide, Watchlist, Continue Watching row, and live TV and sports discovery features.
Amazon also announced a new lineup of Fire TV devices. This includes the Fire TV 2-Series, 4-Series, Omni QLED TVs, and a new streaming stick called the Fire TV 4K Select. These devices will be the first to receive the Alexa Plus upgrade, along with select TVs from Panasonic and Hisense.
In 2025 alone, Amazon has launched 250 TVs with its various hardware partners. To date, customers have purchased nearly 300 million Fire TV devices globally.
At the event, the latest flagship TV, the Fire TV Omni QLED Series, was shown off. It can adjust itself to the brightness in the room and even turn itself on when you enter. The new line is said to be sixty percent brighter than earlier models with double the local dimming zones, and it offers brighter white and crisper blacks. It also includes an upgraded processor, Dolby Vision, and HDR10 Plus Adaptive technology.
These Omni QLED TVs will start at four hundred seventy-nine dollars and ninety-nine cents and come in fifty-inch, fifty-five-inch, sixty-five-inch, and seventy-five-inch options.
The Fire TV 2-Series and 4-Series will also include this auto-adjusting brightness feature, called Omnisense, for the first time. They also include Dialogue Boost, which will dynamically adjust film and TV audio to make dialogue clearer. Both series are thirty percent faster due to their new quad-core processor.
The 2-Series TVs start at one hundred fifty-nine dollars and ninety-nine cents and come in thirty-two-inch and forty-inch options. The 4-Series TVs start at three hundred twenty-nine dollars and ninety-nine cents and come in forty-three-inch, fifty-inch, and fifty-five-inch options.
The Fire TV Stick 4K Select is thirty-nine dollars and ninety-nine cents. It is designed to be a more affordable 4K streaming stick with HDR 10 Plus support and is powered by Amazon’s new operating system, Vega OS. It will work out of the box with all standard streaming services and will soon support Alexa Plus as well as Xbox Gaming and Luna.