Adobe’s popular video editing application, Premiere, is now available on iPhone. This follows the company’s earlier announcement of its plan to release the app on mobile. An Android version of the app is currently under development.
The Premiere mobile app is free to use and offers a variety of editing features. These include a multi-track timeline for combining videos, sounds, music, and text. It supports 4K HDR editing and provides auto-generated captions. Users can also adjust elements like color and shadows for different frames, all designed for a mobile screen.
For clips captured on a mobile device that have background noise, the app makes it easy to reduce that noise and increase dialogue clarity through a simple slider control.
Adobe has integrated several AI-powered features into the app. You can create background sounds based on a text prompt. You can also perform a sound by humming or singing, and the AI will convert that into a sound effect. Using its Firefly models, the company allows users to create images and stickers and to turn images into videos for transition shots. While the app itself is free, these specific AI features will require the purchase of credits.
The company is also providing access to its own stock library of photos, video clips, and sounds for use in videos at no charge.
With this new Premiere app, creators can start a project on their phone and transfer it to the desktop application across platforms using Adobe Cloud. However, the ability to send a project from the desktop version to the mobile app is not currently available.
A product director at Adobe, Mike Folgner, stated that the company wants to empower all types of creators. He noted that the next generation of creators prefers to edit on mobile, and this new app is a critical way to meet them where they are.
Premiere joins a suite of other Adobe applications that have been brought to mobile devices, such as Photoshop and the dedicated Firefly app.
With this launch, Adobe positions itself as a competitor to other mobile video editing tools. These include ByteDance’s CapCut, Meta’s Edits, the a16z-backed startup Captions, and the India-based platform InVideo.