Adobe is planning to bring its video editing software, Premiere, to the iPhone. The company has listed the app on the App Store with an expected release date of September 30.
Adobe stated that Premiere on iPhone will allow users to edit videos and export them without any watermarks. The app will include many features found in the desktop version, such as the ability to trim clips, layer content, and fine-tune frames. It will also offer automatic captions with stylized subtitles, support for video, audio, and text layers, and the ability to work with 4K HDR content.
In keeping with its broader efforts, Adobe is integrating AI features powered by its Firefly models into the app. Premiere on iOS will enable users to generate images, audio, and videos using simple text prompts. The company is also providing access to its stock library of music, sound effects, photos, graphics, and videos, along with fonts and presets from its Lightroom photo editing app. An Enhance Speech feature will be included to suppress background noise for clips recorded in loud environments.
Premiere on iPhone will be free to use, though users will need to pay for AI credits and cloud storage. An Android version is already in development, although the company did not provide a release date.
This move to bring its flagship video editing app to iPhones comes as Adobe faces increasing competition to attract creators who make short videos for platforms like TikTok, Instagram, and YouTube Shorts. Earlier this year, Meta released a video editing app called Edits, while the a16z-backed app Captions switched to a freemium model to reach a wider audience.
Adobe has focused on expanding its creative apps to mobile platforms. The company launched Photoshop for iOS in February and released a beta version of the app for Android in June. It also released a separate app for Firefly on both iOS and Android in June.