Adobe is intensifying its strategy of using artificial intelligence to attract more users into its product ecosystem. The company announced on Wednesday that it is integrating features from Photoshop, Express, and Acrobat directly into ChatGPT. This allows users to instruct the chatbot to utilize these applications for tasks like editing images, modifying PDFs, or animating design elements.
Users can now direct ChatGPT to employ Photoshop for precise image edits. This includes selecting and altering specific parts of a photo, removing or blurring backgrounds, adjusting exposure, brightness, and contrast, or applying various artistic effects. The chatbot will also provide sliders to modify the intensity of these effects.
With support for Adobe Express, ChatGPT can access existing designs from its library, assemble themed creatives, animate elements, and edit designs based on user commands. Through Acrobat’s PDF editing capabilities, the chatbot can perform actions such as merging files, editing or extracting text and tables, and more.
If a user prefers not to complete a task through ChatGPT, there is an option to seamlessly continue working within Adobe’s own applications. This allows users to finish the job themselves or access features not available within the chatbot interface.
Adobe stated these features will be available globally. While capabilities from all three Adobe apps are accessible on ChatGPT’s desktop, web, and iOS platforms, only Adobe Express is currently supported on the ChatGPT Android app. The company says support for Photoshop and Acrobat on Android is coming soon.
Adobe has released numerous AI-powered features and products throughout the year. In October, the company launched dedicated AI assistants for Express and Photoshop and also previewed a cross-application assistant known as Project Moonlight.
OpenAI began supporting third-party apps within ChatGPT in October, initially launching with partners like Canva, Spotify, Expedia, and Figma. As more companies integrate their applications into the popular chatbot, a key challenge will be convincing users to choose their app over a competitor’s within the same platform. For example, a user could edit an image using either Canva or Photoshop through ChatGPT, and if they are not already a user of either service, they may not have a predetermined preference.