Adobe is intensifying its strategy of using artificial intelligence to attract more users into its product ecosystem. The company announced it is integrating features from Photoshop, Express, and Acrobat directly into ChatGPT. This allows users to instruct the chatbot to utilize these applications for tasks like editing images, modifying PDFs, or animating design elements.
Users can now direct ChatGPT to employ Photoshop for precise image edits, such as altering specific sections, removing or blurring backgrounds, adjusting exposure and contrast, or applying various visual effects. The chatbot also provides interactive sliders to modify the intensity of these effects.
With support for Adobe Express, ChatGPT can access existing designs from its library, assemble themed creative projects, animate elements, and edit designs. Through Acrobat’s PDF editing capabilities, the chatbot can merge files, edit or extract text and tables, and perform other document modifications.
If a user prefers not to complete a task within ChatGPT, an option exists to seamlessly continue working directly within Adobe’s own applications. This allows users to finish the job themselves or access features not available through the chatbot interface.
Adobe stated these features will be available globally. While capabilities from all three apps are accessible on ChatGPT’s desktop, web, and iOS platforms, only Adobe Express is currently supported on the Android version. The company noted that support for Photoshop and Acrobat on Android is coming soon.
This move is part of a broader series of AI-powered feature and product releases from Adobe throughout the year. In October, the company launched dedicated AI assistants for Express and Photoshop and also previewed a cross-application assistant known as Project Moonlight.
It remains unclear whether OpenAI and Adobe have established a revenue-sharing agreement. OpenAI began supporting third-party apps within ChatGPT in October, initially launching with partners like Canva, Spotify, Expedia, and Figma. As more companies integrate their applications into the popular chatbot, a key challenge will be convincing users to choose their app over a competitor’s. For example, a user could employ either Canva or Photoshop for image editing within ChatGPT. If the user has no prior loyalty to either platform, they may not have a predetermined preference.